The Rimini North Parco del Mare is an enormous urban redevelopment project: concrete, asphalt, car parks and heavy traffic are being replaced by pedestrian routes, cycle paths, urban greenery, benches and natural islands. A green and environmentally friendly space in a coastal city that has always been renowned for its hospitality. In this context, new pedestrian routes have been designed to encourage residents and tourists to adopt greener and more sustainable habits. The new “promenade” stretches between Rivabella and Torre Pedrera, following the coastline and allowing people to admire the sea and experience it in different ways. The aim is to recover the distinctive characteristics of places in the Rimini North tourist area. The plans included general reorganisation of transport, architectural design and landscaping of public spaces, street furniture design and renovation of facilities. In 2020, installation of approximately 44,000 square metres of porcelain tiles officially got underway. The key player: Cotto d’Este.