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Ciesse Piumini’s new flagship store in Milan, on Corso Europa, offers a unique shopping experience, taking visitors on a sensory journey through innovative architecture and sophisticated design. The project, conceived by the Salvati Architetti Associati studio, stands out for the way it blends aesthetics, functionality, and cutting-edge materials.
With a surface area of 350 square metres, the store seamlessly combines light and materials, featuring an architectural style inspired by the colours and the solidity of mountains, making it a true reference point for sportswear enthusiasts and those seeking increasingly innovative solutions. The expansive store-front windows, adorned with a light sculpture, capture the eye and invite visitors to discover the interior spaces. Light, which plays a central role in the design, interacts with the floor and wall surfaces, accompanying customers on a journey that takes them to every corner of the store, all the way to the lower level, where a backdrop of the sky establishes a visual connection to nature. The journey culminates in the “experience room”, an immersive space enhanced with 3D images, which celebrates the union between technology and design.
The architects’ choice of Cotto d’Este celebrates the relationship between nature and architecture, evoking the colours and the strength of rock and the soaring peaks of mountain landscapes. One of the protagonists of the store on Corso Europa is the Pura collection, whose ceramic solutions cover over 300 square metres, seamlessly blending aesthetics and functionality.
The 14 MM version, in the 60x120 cm format and in the colours Grey and Pearl, was chosen for the floor, recalling the elegant and natural shades of stone and giving the space a unique personality. The store’s most striking sculptural elements, like the evocative prismatic peak, were created using over-sized Kerlite 6plus slabs in the 6.5-mm-thick, 120x278 cm format, also from the Pura collection.
A cutting-edge architectural material, Kerlite is known for being exceptionally lightweight (with a thickness of just 3.5, 5.5, or 6.5 mm) and extraordinarily durable. In fact, thanks to their fibreglass reinforcement, Cotto d’Este’s ultra-thin over-sized slabs guarantee not only durability, but also unmatched flexibility, making them ideal for cladding surfaces, furniture, and sculptural structures.
Kerlite’s characteristics open the door to new design possibilites, combining functionality and aesthetics, as well as sustainability, thanks to a product lifecycle whose CO2 emissions are completely offset. This fusion of cutting-edge design, technical performance, and environmental awareness makes Cotto d’Este the perfect choice for spaces that celebrate the harmony between nature and architecture.
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