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The concept behind the Braccialini flagship store on Via Frattina in Rome draws inspiration from the concept of the “Braccialini Diary”: a blank notebook in which to jot down ideas, sketches, and designs leading up to the final creation, in this case the shopping experience.
The Svetti Architecture Studio designed the space to look like a giant, black and white, 3D sketch, with the artist-designer’s ideas coming to life and transforming into a dreamlike showcase of the brand’s products.
For the inside of the flagship store, the architects chose a custom product: Kerlite Ultra White in the 100x300cm format, cut to match the project’s design. Cotto d’Este’s slabs accentuate the contrast between the white background and black outlines, and between the soft curves and sharp angles, interacting playfully and ironically with the furniture. Kerlite is thin, highly durable (thanks to its exclusive fibreglass reinforcement), versatile, and easy to use, for an extraordinarily beautiful and elegant result in architectural spaces. Additionally, it is inherently sustainable, with 100% of its CO2 emissions offset.
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