BOUTIQUE BRANÀ 1915

Location
Altamura (BA)
Date
2020
Studio
B + P architetti
Photo Credits
Pierangelo Laterza

THE PROJECT

  • Location Altamura (BA)
  • Date 2020
  • Studio B + P architetti
  • Photo Credits Pierangelo Laterza

A commercial space that seeks to open itself up to the city, becoming a sort of interior town square that seamlessly extends the urban environment. This is the concept behind Boutique Branà 1915 in Altamura, designed by Pierluigi Percoco, architect and co-founder of B + P architetti.

Inspired by Giorgio De Chirico’s “Italian Piazzas”, with their repeated archways defining and enclosing a space, the boutique is dominated by the colour white, serving as a blank canvas on which to dramatically showcase the store’s clothing. Every piece of décor is designed to evoke a metaphysical space, with the cube and sphere positioned in the centre of the store embodying this concept perfectly.

Boutique Branà 1915: Photo 10

PRODUCT USED

For this project, the architectural firm selected an exceptional product by Cotto d’Este. Specifically, the Cement Project collection, in its Color-20Cem version, was used for the store’s window displays. The versatile collection of ultra-thin, 5.5 mm thick, Kerlite slabs is inherently sustainable with 100% of its CO2 emissions offset. It is also part of the PROTECT® line of high-performance antibacterial flooring and cladding products, for healthy, safe, and protected environments. The cube at the centre of the store, echoing De Chirico’s piazza imagery, is clad in elegant, custom-made Calacatta marble-look stoneware.

Boutique Branà 1915: Photo 12
cement-project-color-20-cem cement-project-color-20-cem

CEMENT PROJECT COLOR 20-CEM

The sizes:

  • 100x300 cm
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CUSTOM-MADE

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