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Cotto d’Este unveils Arketipo, a new and unique material reinforcing its reputation as a premium brand whose mission and signature style are based on research and constant innovation.
The collection sets new standards, transforming and moulding the ingredients of ceramic surfaces into something entirely new and original, both aesthetically and materially. The culmination of more than 30 years of experience, Arketipo demonstrates Cotto d’Este’s gift for pushing boundaries, creating a complex identity with a precise, unique, and characteristic personality, one that opens the door to new possibilities in the world of surface design.
Moving away from traditional references to natural materials, like stone, or artisanal materials, like cement, resin, or raw earth, Arketipo instead embraces a “pure” ceramic material that deviates from interpretations of what already exist, drawing inspiration from a multitude of elements and creating an innovative assortment of textures, graphics, and colours. The resulting collection combines grains, flakes, and sands, the density, size, and colour of which create visual movement and define 2 distinct graphic variants: the first, available in the classic 14 mm thick version as well as a 20 mm thick version for the outdoors, is more varied and expressive; the second, available in ultra-thin KERLITE slabs, is more uniform and exalts the vibrancy of the colours.
The range of colours, together with various textures and a pronounced tactile quality, are among the collection’s distinctive characteristics. The 14 mm and 20 mm thick versions are available in 5 main hues, ranging from neutral shades in the family of grey, like Lumen, Pulvis, and Creta, to warmer shades inspired by earthy reds and light browns, like Arena and Cotto.The same 5 colours, but with a different, more compact aesthetic, are also available in the large, ultra-thin (6.5 mm thick) Kerlite slabs, where the grain and flake pattern is more uniform and the colours more intense. An additional 6 intense colours, Carminio, Avio, Nives, Helios, Silva, and Nox, come in ultra-thin (3.5 mm thick) slabs. These are distinctly decorative and further define Arketipo’s eclectic identity.
The choice of colours is complemented by a range of finishes and formats further highlighting the immense potential of this extraordinary new collection.
Contacts
Milan Showroom
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