Non-stop Innovation

Cotto d’Este has always been a pioneer in ceramic innovation, from the launch of its first 14 mm product to that which, more than anything else, has revolutionised the industry: its over-sized, ultra-thin Kerlite slabs. Today, through constant technological research, the brand has reached a new and important milestone. Thanks to Kerlite Easy, the first dry lay system for ceramic floors, Cotto d’Este has been chosen for the 2021 edition of ADI Design Index. Once again ADI (Association for Industrial Design), through its permanent observatory, has identified the best Italian designed products that are currently in production and has selected those products which stand out for their functional innovation, for the manufacturing processes that have been employed, for their formal synthesis, and for their sustainability. Only products that have been selected are eligible for the ADI Compasso d’Oro, the most prestigious national award in the field of technological and industrial design, which will be held in June 2022.

Kerlite Easy responds perfectly to the contemporary need for designing renewable and temporary spaces, quickly giving them a new lease of life. It is the first certified dry laying system that makes it possible to renovate a space without the need for any invasive demolition or refurbishing, thus reducing completion times and costs by an average of 30% while guaranteeing exceptional performance and unparalleled quality. Furthermore, thanks to the exclusive use of fibreglass reinforced Kerlite slabs, it is stronger than other traditional laying systems. For remarkably durable floors without significantly weighing down the pre-existing structure, it is sufficient to install a Silent sound-absorbing mat upon which to lay the slabs and to seal them with a special filler that makes the surface immediately stable, waterproof, and ready for foot traffic. Furthermore, thanks to the combined action of the Silent mat and the Kerlite plus slabs, which together have a thickness of just 7 mm, there is a 16-fold reduction in footfall noise transmitted to lower floors as compared to a standard ceramic flooring solution.

This incredibly efficient system, which grabbed the attention of the Permanent Design Observatory, was designed not only for residential use, but also for the retail and hospitality sectors and any environment that requires temporary and minimally invasive solutions that offer outstanding performance and aesthetics.